Quest Website Developers Ltd
Google Ads Management — Quest Website Developers
Certified Google Partner — Kenya

Google Ads Management in Kenya

Quest is a Google Ads agency in Kenya managing Search, Shopping, Performance Max, and YouTube campaigns on a flat monthly fee — no percentage of ad spend. Average blended ROAS across Quest-managed accounts: 4.8× in the last 12 months.

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Quick Answer

How much does Google Ads management cost in Kenya?

Quest Google Ads management starts at KES 25,000/month for the Starter package (Search or Display), KES 60,000/month for the Business package (Search + Shopping + Remarketing), and KES 150,000/month for Enterprise (PMax + YouTube + DV360). Flat monthly fee — no percentage of ad spend. Ad spend is billed directly to your own Google Ads account, not to Quest.

See full pricing
THE CHALLENGE

Why Most Google Ads Campaigns Fail in Kenya

Many Kenyan businesses waste money on Google Ads because of poor setup, wrong targeting, or no optimization. Here are the common pitfalls we solve.

Wasted Ad Spend

Without proper keyword research and negative keywords, you pay for clicks from people who will never buy. The average Kenyan business wastes 30-50% of their ad budget on irrelevant clicks.

Wrong Audience Targeting

Showing ads to the wrong locations, demographics, or device types means low conversion rates. Many campaigns target all of Kenya when they should focus on Nairobi or specific counties.

No Conversion Tracking

Without proper tracking, you cannot tell which ads generate leads, calls, or M-Pesa payments. You are flying blind and cannot optimize for what actually works.

Poor Landing Pages

Sending paid traffic to a generic homepage destroys your Quality Score and conversion rate. Google penalizes you with higher costs when your landing page does not match user intent.

Set It and Forget It

Many agencies launch campaigns then stop optimizing. Google Ads require continuous bid adjustments, A/B testing, and keyword refinement to maintain performance over time.

No Transparency

Some agencies keep you in the dark about where your money goes. Without access to your ad account and clear reporting, you cannot verify performance or hold anyone accountable.

We do not just run ads — we build complete conversion systems. As a full-service web agency, we create the landing pages, tracking, and campaigns that turn clicks into customers.

Google Ads That Actually Convert

Custom Landing Pages Included

Unlike PPC-only agencies, we build high-converting landing pages tailored to each campaign. Better landing pages mean higher Quality Scores and lower cost per click.

Full Conversion Tracking

We track every form submission, phone call, WhatsApp message, and M-Pesa transaction so you know exactly which ads generate revenue — not just clicks.

Weekly Optimization

We actively manage your campaigns every week — adjusting bids, pausing underperformers, testing new ad copy, and scaling what works to maximize your return.

Kenya Market Expertise

With 10+ years in the Kenyan digital market, we know the local CPC ranges, seasonal trends, device preferences, and audience behavior that drive better results.

You Own Your Ad Account

Your Google Ads account is always in your name. Full transparency with real-time dashboard access — see exactly where every shilling goes.

Quest vs. Typical PPC Agencies

Landing Pages

Custom-built included
Not offered

Account Ownership

Always yours
Agency-owned

Optimization

Weekly active
Monthly at best

Conversion Tracking

Full-funnel + M-Pesa
Basic clicks only

Reporting

Real-time dashboard
Monthly PDF
Feature
Quest
Others
WHAT YOU GET

Complete Google Ads Management Services

From keyword research to conversion tracking, we handle every aspect of your Google advertising campaigns in Kenya.

Keyword Research & Strategy

In-depth analysis of search terms your Kenyan customers use. We identify high-intent keywords, map negative keywords, and build targeting strategies that maximize qualified traffic.

Ad Copy & Creative

Compelling ad headlines and descriptions written for the Kenyan market. We create multiple ad variations and continuously A/B test to find the highest-performing copy.

Landing Page Design

Custom-built landing pages optimized for each campaign. Fast-loading, mobile-first pages with clear CTAs designed to convert Kenyan visitors into leads and customers.

Geo-Targeting & Local Ads

Precise location targeting for Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, or any Kenyan county. Google Maps ads to drive foot traffic to your physical business locations.

Conversion Tracking Setup

Google Tag Manager, Google Analytics 4, and conversion pixels configured for form submissions, phone calls, WhatsApp clicks, and M-Pesa payment confirmations.

Remarketing Campaigns

Re-engage visitors who left without converting. Display and search remarketing campaigns that bring past visitors back to your site when they are ready to buy.

Bid Management & Optimization

Smart bidding strategies tailored to your goals — whether maximizing conversions, targeting a cost per lead, or achieving specific return on ad spend (ROAS) targets.

Performance Reporting

Detailed monthly reports with clear metrics: impressions, clicks, CTR, CPC, conversions, cost per acquisition, and return on ad spend. Plus a real-time reporting dashboard.

Competitor Analysis

Monitor what your competitors are bidding on and how their ads perform. We identify gaps and opportunities to outrank competing Kenyan businesses in paid search.

INDUSTRIES WE SERVE

Google Ads Campaigns Tailored to Your Industry

Every industry in Kenya has different CPC ranges, conversion benchmarks, and audience behaviour. We tune your campaigns to the sectors that actually matter for your business.

Industries We Serve

Real Estate

3-bedroom-in-Kilimani style queries, property-developer lead forms, Nairobi/Mombasa geo-targeting, and Lead Form extensions tuned for KES 45–130 CPC.

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E-commerce

Google Shopping + Performance Max with KES-denominated Merchant Center feeds, M-Pesa checkout tracking, and priority bidding on best-sellers.

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Legal Services

High-CPC commercial queries (KES 150–250) for law firms in Nairobi — tight negative-keyword discipline and call-tracking with recorded discovery calls.

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Hospitality & Tourism

Hotel and lodge booking campaigns targeting Kenyan, diaspora, and international markets — occupancy-aware bidding and KES/USD dual-currency landing pages.

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Healthcare

Appointment-booking campaigns for clinics and hospitals — privacy-aware targeting, M-Pesa deposit tracking, and call-extensions tuned to specialist departments.

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Education

Student-enquiry campaigns for universities, colleges, and training institutes — application-window seasonality modelling and Lead Form pre-qualification.

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Google Ads Done Right
4.8×
Average ROAS on Quest-managed Google Ads accounts (last 12 months)

Google Ads done right for Kenyan budgets — focus beats clever-clever every time

Across Quest-managed Google Ads accounts in the last 12 months the blended average return on ad spend was 4.8×. The playbook is not mysterious — it is ruthless focus on conversion tracking, single-theme ad groups, aggressive negatives, and campaign types matched to budget size.

  • Flat monthly fee — we do not charge a percentage of ad spend, so our incentives stay aligned with your margin
  • Single-theme ad groups — Quality Score stays high, CPCs stay low, and copy stays relevant to every query
  • Conversion tracking on week one — GA4 imports, call tracking, and enhanced conversions verified before a single KES is spent
  • Weekly negatives — search-term reports mined every Monday to strip out wasted spend
  • Campaign-type discipline — Search first, Shopping next, Performance Max only when conversion signal supports it
  • KES-first reporting — live Looker Studio dashboard plus a written monthly in plain English, not agency jargon
Book a free account audit
HOW IT WORKS

Our Google Ads Management Process

A proven 4-step process that takes your Google Ads campaigns from strategy to measurable results in weeks, not months.

01

Audit & Strategy

We audit your current ads (if any), research your market, analyze competitors, and build a data-driven campaign strategy tailored to your business goals in Kenya.

  • Account audit
  • Keyword research
  • Competitor analysis
02

Build & Launch

We set up your campaigns, write compelling ad copy, build custom landing pages, configure conversion tracking, and launch your ads to start generating leads.

  • Campaign structure
  • Ad copy & creatives
  • Landing page build
03

Optimize & Scale

Weekly optimization: A/B testing ad copy, adjusting bids, refining targeting, pausing underperformers, and scaling winning campaigns for maximum ROI.

  • A/B testing
  • Bid adjustments
  • Budget scaling
04

Report & Grow

Monthly performance reports with actionable insights. We review results together, plan next steps, and continuously refine campaigns to grow your business.

  • Monthly reports
  • Strategy review calls
  • Growth planning
Our Stack

The Google Ads stack Quest actually runs — every day, every account

No hidden tools. These are the exact platforms we use to manage Google Ads for Kenyan clients.

GA
Google Ads
Ad Platform

Primary platform — Search, Shopping, PMax, Display, Video, and App campaigns.

GSC
Google Search Console
Query Research

Mining real-query data to expand paid keyword lists and find negative candidates.

MC
Merchant Center
Shopping Feed

Product-feed health, disapprovals, and promotions for Google Shopping and PMax.

LS
Looker Studio
Dashboards

Live client dashboards pulling Google Ads, GA4, and Merchant Center into one view.

GTM
Google Tag Manager
Tracking

Conversion tracking, enhanced conversions, and third-party pixels managed in one layer.

GA4
GA4 Enhanced E-commerce
Analytics

Full-funnel e-commerce tracking imported into Google Ads as conversions.

YT
YouTube Ads
Video

Skippable in-stream, bumpers, and Video Action campaigns for brand and conversion goals.

PMax
Performance Max
Campaign Type

Deployed only above KES 100k/month spend where conversion signal supports the algorithm.

CM360
Campaign Manager 360
Ad Serving

Cross-channel ad serving and attribution for Enterprise accounts with multi-platform media plans.

AUD
GA Audiences
Remarketing

Custom and in-market audiences imported into Google Ads for sharper remarketing.

DV360
Display & Video 360
Programmatic

Where applicable — programmatic display, video, and audio for Enterprise media plans.

AH
Ahrefs
Keyword Research

Keyword difficulty, CPC benchmarks, and competitor paid-keyword gap analysis.

SEM
SEMrush
Competitor Intel

Ad-copy library and paid-competitor monitoring for the Kenyan market.

How We Compare

Quest-managed Google Ads vs the alternatives Kenyan marketers actually weigh

Honest trade-offs — where we win, where we trade, and what we don’t pretend to be.

Our Offer
Quest-Managed
DIY Self-Serve
You run it
Fiverr Freelancer
USD hourly
Big Agency
+20% mgmt fee
Flat monthly management fee (no % of ad spend) Yes Yes Partial No
20% of spend
Named account lead (not a junior) Yes No Partial Partial
Often juniors
Conversion tracking verified Yes Partial No Yes
Weekly negative-keyword refresh Yes No No Partial
Single-theme ad groups Yes Partial No Yes
Full account ownership Yes Yes Partial Partial
KES-denominated reporting Yes Partial No
USD billing
 Partial
Month-to-month (no 12-mo lockin) Yes Yes Yes No
Typical onboarding timeline Yes
2–3 weeks
 Yes
Immediate
 Yes
1 week
 Partial
6–8 weeks
Included Partial / Extra Not available
Deep Dive

Google Ads playbook for Kenyan businesses — Search, Shopping, Performance Max

Google Ads is the single most addressable paid channel in Kenya today. Nine out of ten searches for a product or service in Nairobi start on Google, and unlike social platforms the intent is already commercial. The catch: the platform is easy to spend on and painful to profit from. What follows is the playbook Quest actually runs on live client accounts in 2026.

01

KES CPC benchmarks by industry — a reality check

The cheapest clicks in Kenya are long-tail service queries — "plumber Westlands" at around KES 10–25. The most expensive sit in regulated-and-scarce verticals: legal, insurance, finance, and niche B2B SaaS reach KES 150–250 per click. General e-commerce sits in the KES 15–60 range.

Practically: a KES 30,000 monthly Search budget buys roughly 500–3,000 clicks depending on vertical. That is enough for Search-only. It is nowhere near enough for Performance Max. Budget and campaign type must match, or the algorithm starves and spend evaporates.

02

Search vs Shopping vs Performance Max — when each wins

Search is the bedrock. It is the only campaign type where you see exactly what query triggered the click, which is critical for negative-keyword discipline and learning. Every Quest account starts here.

Shopping wins for retail once the product feed is clean, product titles are SEO-grade, and Merchant Center is healthy. It scales more efficiently than Search for e-commerce above 20+ SKUs.

Performance Max is a conversion-maximising engine that trades transparency for reach across Search, Shopping, Display, YouTube, and Gmail in one campaign. It only works with mature conversion signal (minimum ~30 conversions/month) and a budget above KES 100k/month. Launched too early, it burns budget on Display and Gmail audiences that never convert.

03

Kenyan-market targeting — location, language, device

The single biggest geographic split in Kenya is Nairobi vs the rest. CPCs, conversion rates, and average order values are all materially different. Every Quest account segments Nairobi as its own geographic campaign so bids can be tuned independently.

Device: 84% of Kenyan traffic is mobile (CA Kenya), but desktop conversion rates are typically 40–80% higher. We rarely reduce desktop bids; more often we increase them. Language: most Quest Kenyan campaigns run English keywords with Swahili negatives added progressively from the search-terms report.

04

Conversion tracking — the single biggest leverage point

The most profitable change we make to most inherited Kenyan Google Ads accounts is fixing conversion tracking. Duplicate conversions counted twice. Form-submit events firing on page load. GA4 imports configured for the wrong model. Enhanced conversions not enabled. Every one of these distorts Smart Bidding and wastes spend.

Our checklist: GA4 events firing once per conversion, enhanced conversions enabled and verified for authenticated users, offline conversion imports where the business has a sales team, and CRM-to-Google-Ads sync for closed-loop attribution. Only once every conversion is verified against live sessions do we let Smart Bidding anywhere near the account.

05

Account-structure patterns that scale without breaking

The account structure that works across Kenyan verticals is not fancy. One campaign per product or service line. Single-theme ad groups inside each campaign (15–30 tightly related keywords). 3–5 Responsive Search Ads per ad group with pinned headlines where the brand demands it. Portfolio bid strategies at the campaign level so budgets are optimised together.

What breaks accounts: giant "all products" campaigns, 100+ keywords in one ad group, broad match on generic terms without robust negatives, and Smart Bidding enabled on accounts with fewer than 15 conversions per month. Discipline beats cleverness every time.

Google Ads in Kenya in 2026 rewards ruthless focus: match campaign type to budget, keep ad groups tight, fix conversion tracking on day one, and mine the search-terms report every Monday forever. That is how Quest-managed accounts average a 4.8× ROAS.

What Kenyan businesses say about Quest’s Google Ads management

Named clients. Verified reviews. Live accounts we still manage today.

Clutch reviews
5.0

6 Reviews

Google reviews
4.9

17 Reviews

Check All Reviews

Trustpilot

3.7★ · 4 Reviews

See every review
5.0
Web · SEO

Quest designed and developed our website end-to-end — design, SEO, content, testing, launch. Inquiries through the site rose significantly and conversion rates went up. The team was collaborative, attentive, and committed to a user-friendly platform.

5.0
SEO · Web

Quest delivered a 20% lift in time on site, halved our bounce rate, and got us into the top five for industry search terms within seven months. Workflow was clear and organised throughout.

5.0
E-commerce · App

Quest built our site with e-commerce, a booking system, and CMS tools. Traffic, unique visitors and page views all climbed significantly, SEO rankings improved, and page speed got faster. The team is adaptive, communicative, and timely.

5.0
Real Estate Web

The website brought in more customers and met every expectation we had for the functionality. Communication was good throughout the project — we were impressed by their professionalism and speed.

5.0
Hotel · WordPress

Quest built our WordPress hotel website with contact form, social media, and an integrated property management system. We received an influx of inquiries and calls at launch.

5.0
Travel · SEO

Quest designed and developed our travel blog on WordPress, set up SEO, social profiles, and hosting. Delivered on time, with regular in-person and virtual check-ins. We were satisfied.

Recognised By

Credentials, partnerships, and recognitions

Verifiable references — every badge links out to the issuing body.

GP
Google Partner
Google Ads
Active
SA
Search Ads Certified
Google Skillshop
Active
SH
Shopping Ads Certified
Google Skillshop
Active
DA
Display Ads Certified
Google Skillshop
Active
MS
Measurement Certified
Google Skillshop
Active
CL
Top B2B Kenya
Clutch
2024
LS
Looker Studio Certified
Google
Active
PRICING

Google Ads Management Packages

Transparent pricing for Google Ads management in Kenya. All packages include campaign setup, optimization, and reporting. Ad spend is separate and paid directly to Google.

Starter

Small Business PPC

For businesses starting with Google Ads

KES 25,000 /month
+ ad spend (min. KES 15,000/mo)
  • 1 campaign type (Search or Display)
  • Up to 50 keywords
  • Ad copy creation (3 ad variations)
  • Basic conversion tracking
  • Monthly performance report
  • Bi-weekly optimization
  • Email & WhatsApp support
Get Started
Most Popular
Business

Growth PPC

For businesses scaling with Google Ads

KES 60,000 /month
+ ad spend (min. KES 50,000/mo)
  • Up to 3 campaign types
  • Up to 200 keywords
  • 1 custom landing page
  • Full conversion tracking + M-Pesa
  • Remarketing campaigns
  • Weekly optimization
  • Competitor monitoring
  • Bi-weekly report + strategy call
Get Started
Enterprise

Full-Scale PPC

For high-volume advertisers

KES 150,000 /month
+ ad spend (min. KES 150,000/mo)
  • Unlimited campaign types
  • Unlimited keywords
  • 3 custom landing pages
  • Full-funnel conversion tracking
  • YouTube & Performance Max
  • Dedicated account manager
  • Real-time reporting dashboard
  • Weekly strategy calls
Contact Us

One-time setup fee: KES 15,000 – KES 40,000 depending on campaign complexity. Ad spend is billed directly to your Google Ads account — Quest never takes a percentage of spend. Get an exact quote for your business.

Scope of Work

Exactly what Quest delivers each month on your Google Ads account

No fuzzy "we will manage your ads" promises — every engagement is scoped against these deliverables.

01

Account Audit

Week 1
  • Historical spend review
    Last 6 months of spend mapped against conversions and CPA by campaign and ad group.
  • Conversion-tracking validation
    GA4 imports, enhanced conversions, and call tracking verified against live sessions.
  • Wasted-spend analysis
    Search-terms report mined for non-commercial queries already draining budget.
  • Competitor auction insights
    Overlap rate, outranking share, and impression share gaps mapped versus your top rivals.
02

Keyword & Market Research

Week 2
  • Keyword universe
    Google Keyword Planner, Ahrefs, SEMrush, and Search Console data consolidated into one shortlist.
  • SERP-feature mapping
    Which queries show Shopping, Local Pack, or AI Overviews — and what that means for paid strategy.
  • Seasonality analysis
    Google Trends patterns for your vertical in Kenya, so budget tracks demand.
  • Match-type plan
    Exact, phrase, and broad recommendations with Smart Bidding fit assessment.
03

Account Restructure

Week 3
  • Campaign architecture
    New structure built around single-theme ad groups, clean budgets, and clear goals.
  • Negative-keyword lists
    Account, campaign, and ad-group negatives built from the audit and ongoing forever after.
  • Responsive Search Ads
    15 headlines and 4 descriptions per ad group, with pinned headlines where the brand requires it.
  • Extension library
    Sitelinks, callouts, structured snippets, and call extensions refreshed monthly.
04

Launch & Data Capture

Weeks 4–5
  • Phased launch
    Brand first, then core non-brand, then generic — so early learning data is clean.
  • Budget pacing rules
    Daily budgets and portfolio bid strategies configured for even spend and target CPA/ROAS.
  • Geographic segmentation
    Nairobi, Mombasa, Kisumu, and Kikuyu as separate tiers where demand and pricing differ.
  • Device bid adjustments
    Mobile first since 84% of Kenyan traffic is mobile, with desktop adjustments where intent is higher.
05

Weekly Optimisation

Weeks 6+
  • Search-terms refresh
    Every Monday — add negatives, promote converters to exact, kill dead wood.
  • Bid & budget tuning
    Portfolio bid-strategy targets adjusted weekly based on 14-day conversion windows.
  • Ad copy rotation
    New RSA variants tested every two weeks; winners promoted, losers archived.
  • Landing-page experiments
    Where CVR is the bottleneck — A/B tests on headline, form, CTA, social proof.
06

Quarterly Scale Review

Every 90 days
  • Deep-dive review
    90-minute session against the KPI targets set at kickoff — honest reporting on hits and misses.
  • Campaign-type expansion
    Written case for (or against) layering in Shopping, Performance Max, YouTube, or DV360.
  • Budget reallocation
    Recommendation to shift KES between Search, Shopping, PMax, and Display based on proven performance.
  • Next-quarter roadmap
    90-day roadmap with the three biggest bets for new growth — geographies, verticals, or formats.
FAQ

Google Ads Questions

Common questions about our Google Ads and PPC management services in Kenya.

Google Ads costs in Kenya break into two parts. Ad spend — what you pay Google — averages KES 10 to KES 250 per click depending on industry (legal and finance are highest; e-commerce sits around KES 30–80; real estate around KES 45–130). Management fees — what you pay an agency — at Quest start at KES 25,000/month (Starter), KES 60,000/month (Business), and KES 150,000/month (Enterprise). We never take a percentage of ad spend. Minimum recommended monthly ad spend is KES 15,000. Request a free quote for your business.
Google Ads can drive traffic within hours of launching a campaign. However, it takes 2 to 4 weeks to gather enough data for meaningful optimisation, and most Kenyan businesses see meaningful improvements in lead quality and cost efficiency within 60 to 90 days. Unlike SEO, which typically takes 3–6 months for first-page rankings, Google Ads delivers immediate visibility on Google search for commercial queries.
We manage every Google Ads campaign type relevant to the Kenyan market: Search Ads (text ads on Google search results), Shopping Ads (product listings for e-commerce retailers), Performance Max (cross-channel conversion-focused campaigns), Display Ads (banners across the Google Display Network), YouTube Video Ads, Remarketing, and Google Maps / Local Ads for Nairobi, Mombasa, Kisumu, Nakuru, and Eldoret businesses.
Yes, you need a website or landing page for most campaign types. Your landing page directly impacts your Quality Score, which drives both your cost per click and ad position. As a full-service web agency, Quest builds high-converting landing pages for every Google Ads campaign we run — better Quality Scores mean lower CPCs and more conversions at the same budget. Don't have a website yet? Explore our web design services.
We track every metric that actually moves revenue: CTR, CPC, conversion rate, CPA, ROAS, and impression share. Conversion tracking covers form submissions, phone calls, WhatsApp clicks, M-Pesa payment confirmations, and e-commerce purchases — imported into Google Ads as conversions so Smart Bidding optimises on revenue, not clicks. You receive a detailed monthly report plus live access to a Looker Studio dashboard showing exactly how your ad spend translates into leads and revenue.
Yes. Most Quest engagements start by auditing an existing account — many Kenyan businesses come to us with accounts built by freelancers or in-house staff that have drifted off-track. Our Week 1 audit covers historical spend, conversion-tracking validation, wasted-spend analysis, and competitor auction insights. You keep ownership of the account; we request Manager (MCC) access only, which means you can revoke it any time and there is no lock-in.
The absolute minimum is KES 15,000 per month in ad spend for the Starter package. Below that, Google Ads cannot gather enough conversion data for meaningful optimisation. For most Kenyan SMEs we recommend a KES 30,000–80,000/month ad-spend range alongside our Business management package (KES 60,000/month management fee) — that is the band where Smart Bidding, Shopping, and Remarketing can all be justified.
Google Ads and Facebook/Meta Ads serve different intents. Google Ads captures users already searching for your product or service — highest commercial intent, best for lead generation and e-commerce purchase queries. Facebook Ads reaches users based on interests and demographics — best for brand awareness, visual products, and discovery-mode buying. For most Kenyan SMEs with a defined offer, Google Ads delivers a lower cost per acquisition; for FMCG, fashion, and lifestyle, Facebook Ads scale cheaper. The strongest Kenyan digital strategies run both — Google for bottom-of-funnel capture, Facebook for top-of-funnel awareness. See our full digital marketing services.

Have a specific question about Google Ads for your business?

Talk to Our PPC Team
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Ready to Get More Leads From Google?

Stop wasting money on Google Ads that don't convert. Get a free PPC audit and discover how our data-driven approach can deliver more leads at a lower cost for your Kenyan business.

0722 476 434
No long-term contracts
You own your ad account
Transparent pricing

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